Incontinence Pads and Undergarments do NOT Make Women Feel Sexy, Smart, or Empowered

Is it just me? Do the commercials on TV and print ads for urinary incontinence get on other women’s nerves? Based on what multiple marketing campaigns in the incontinence care industry would have you believe, if you use certain incontinence pads and undergarments, you will feel sexy, savvy, strong, and empowered, even if you are peeing in your pants. Suggesting women feel sexy or empowered because they are using an absorbent product to trap leakage flies in the face of common sense. As founder of a global nonprofit addressing diverse vaginal and intimate health needs of women mid-teens through end of life, I am continually frustrated at the insufficient focus on the biggest secret in women’s health, pelvic organ prolapse. As a pelvic organ prolapse (POP) patient advocate who talks out loud about UI with women of all ages nearly every day, I find commercials and print ads that suggest incontinence and being sexy are synonymous ludicrous. And as a woman, I find this message insulting to my intelligence.

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Femtech versus Medtech: Reality Check

Everyone thinks their baby is the cutest or the smartest; medical entrepreneurs are no different. Accomplishing medical innovation success is no easy task. Securing approval from regulatory agencies and funders is an incredibly frustrating and lengthy burden for innovators to navigate. Even if the vision is stellar, the barriers to move forward are incredibly challenging to overcome, inhibiting all but the bravest, most determined. While Femtech forums, incubators, and posturers wax on about Femtech efforts to snag millions to enable development of vision, I ponder whether the world at large is missing the big picture and most valuable focal point. Shouldn’t innovating and optimizing health and healthcare be at the forefront of the healthcare conversation regardless the gender innovating? And shouldn’t innovations to address needs in female health that have been long overlooked related to the stigma that still encases some aspects of women’s health be the pivot point?

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The Impact of Atrophy: When Pain Replaces that Loving Feeling

Who doesn’t want a physically and emotionally fulfilling sex life? POP symptoms such as tissues bulging out of the vagina and pain with intimacy are far too often roadblocks to sexual bliss. While the emotional distress women experience regarding organs and tissues peeking out of the vagina during sex-play may hinder engagement, pain with intimacy can shut the door completely. As common as vaginal atrophy is, it often persists untreated.

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